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The Bystander Effect

The more people present, the less likely anyone helps.

Individuals are less likely to offer help to a victim when other people are present due to diffusion of responsibility.

Darley, J. M., & Latané, B. (1968). 'Bystander Intervention in Emergencies: Diffusion of Responsibility'. Journal of Personality and Social Psychology, 8(4), 377-383. Behavioral Insights

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