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Global Council for Behavioral Science

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Co-Creating a World of Understanding

Where minds converge and wisdom takes flight

In the Endless Library of Shared Discovery

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Framing Effect

It's not what you say, it's how you say it.

People react differently to a particular choice depending on whether it is presented as a loss or as a gain.

Tversky, A., & Kahneman, D. (1981). 'The Framing of Decisions and the Psychology of Choice'. Science, 211(4481), 453-458. Behavioral Insights โ†’

About Us

Who We Are

The Global Council for Behavioral Science is an innovative international network connecting experts across various disciplines. Our goal is to ethically advance and apply behavioral insights to address global challenges effectively.

Our Philosophy

Leveraging behavioral science to decode human behavior, drive equitable global progress, and empower societies through ethical innovation, rigorous research, and inclusive collaboration.

Our Community

A global network uniting the diverse expertise of researchers, practitioners, and innovators to leverage behavioral science for transformative solutions, inclusive progress, and a future where human potential thrives.

Vision

To lead global progress in behavioral science by ethically transforming insights into empowering policies, innovations, and societies.

Mission

The Global Council for Behavioral Science promotes interdisciplinary research and evidence-based solutions that empower individuals and societies, enhancing global well-being through transformative behavioral insights.

Be Part of the Global Conversation

Join the GCBS Community Today & Shape the Future of Behavioral Science!

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